The fashion subscription service and online retailer, JustFab, has announced its “All Size” campaign, #FABforAll. This campaign is part of a body-positive movement for retailers that includes flattering and fashionable clothing for women of all shapes and sizes.
According to Pando, As part of the campaign, JustFAB released news that it will now offer extended sizes in many of its styles. The additional sizes will ensure that every woman has access to reasonably priced fashion through the fashion service. The company has added sizes 24 to 34 and 16W to 24W to their fashions. They are also offering more silhouettes to complement the various body shapes of women.
For those who are unfamiliar with the fashion service and how it works, subscribers pay a monthly premium and choose from one of many articles of fashionable clothing and accessories every month. The current subscription price is $39.95. The public can also shop at the retailer, but they pay $49.95 for the items. The service also runs sales and specials for its VIP members only.
Members also receive free shipping and exchanges on all of their purchases. The on-trend, boutique-style fashion service is truly any fashion conscious consumer’s dream-come-true.
JustFAB was one of the first retailers to offer their products exclusively online with a subscription service option in an online retail setting.
They were pioneers in the online retail subscription industry, which has seen a boom in the past decade. TechStyle, the parent company of Just FAB, has expanded throughout the years and created or acquired additional online retailers such as FabKids, Fabletics, FL2, and ShoeDazzle. After acquiring ShoeDazzle, JustFAB merged the two companies to form a powerhouse of 33 million members worldwide.
The merger also benefitted consumers, allowing them to choose from any of the company’s selections, from fashion to shoes, for the same low price.
The retailer’s move to encompass plus sizes is just the latest from retailers who realize that by limiting sizes in their fashions and choosing not to offer extended sizes and promote a healthy body image, they are only hurting their brands and alienating potential customers. Many retailers, like JustFAB, are moving toward promoting body-positive thinking and to help every woman to feel comfortable in her own skin. Women who are comfortable in their appearance are empowered, and every woman deserves to feel strong and beautiful.
Co-Founder and Co-CEO of TechStyle, Don Ressler, says that the company is excited to offer all of their customers the option to feel confident in what they wear and that every woman deserves to feel good about the clothes they wear. The “All Size” campaign is about every woman’s right to look and feel great in her own skin.