Desiree Perez is being recognized by Billboard for the work as the COO for Roc Nation. She has put in time with multiple business ventures that Jay-Z has started. He already made her the face of Rock Nation, and now she is embedding on a journey in music streaming with Jay-Z. Billboard has noted that Desiree Perez has been in the mix when it comes to helping Jay Z secure live concerts for the Tidal music streaming service that he has. Perez is recognized along with other women in the music business that are making great contributions to the evolution of digital music.
This is quite an accomplishment for Desiree Perez because women have been in the limelight as musicians and artists for a long time, but many of them have never had the luxury of getting on board with negotiations for contracts and building businesses that were failing.
This is something that Desiree Perez has been able to do multiple times. She has been in a place where she has been able to help people build Jay-Z build a better business model. Perez knows how the music industry works. When Jay-Z was inside of a music streaming service that was new and foreign to him he did not waste any time getting help from Desiree Perez. She has proven herself to be a loyal person that knows a lot about music. She also knows a lot about how contract negotiations can go for celebrities because she has worked with many athletes as part of Roc Nation Sports. Desiree Perez is definitely in a place where she is able to provide a whole lot of input to Jay-Z on the things that are working along with the things that may not be working so well inside of his business empire.
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